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Mystery Knives Box
We worked with Mystery Knives Box to create short-form content that felt native to the feed and sparked real curiosity around the product.
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Introduction
Mystery Knives Box wanted to grow organically on TikTok and YouTube Shorts, not with polished ads, but with raw, native-feeling videos that fit the platform and sparked curiosity. We focused on short-form storytelling through product reveals, quick cuts, and bold hooks that played into the mystery of what’s inside the box. This content wasn’t just about views; it drove engagement, built brand identity, and laid the foundation for testing what could later convert in paid.
What we created:
"We’re really happy with the quality and consistency that Danil and the AETIS Media team bring to the table. Every piece of content is well thought out, on-brand, and delivered on time. It’s clear they take pride in what they do. It’s been a smooth, reliable partnership that gives us peace of mind knowing our social media is in good hands."
Analytics Breakdown
YouTube
TikTok
Impact Summary
Over just 5 months, our organic short-form content strategy helped Mystery Knives Box achieve viral momentum. We generated 54 million post views, 504,000 profile visits, 1.7 million likes, and 51,000 shares on TikTok alone. The account gained 99,000 new followers, with multiple videos crossing 1M+ views, and the top post hitting 10 million views. On YouTube, we added 17,800 subscribers, over 53,000 hours of watch time, and a 1,200%+ growth in subscribers, all without paid ads. This content-first approach turned the brand into a viral sensation and a category leader.
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